The Louis Erard way
We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability. More than a brand, we are the - Made in Switzerland - value proposition.
Our philosophy, Your advantages
We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in (y)our watches and reach unmatched levels of quality, content and finish in our price category. Because at the end of the day, it's all about you, not about us!